Among the six Monegasque exhibitors, four local florists including “Marco Traverso and his stories of bears” … who lead far.
Bears are his sweet madness. “My bank account does not have a number.
It’s the bear account ”confides the passionate Karelle Traverso, at the head, with her husband, of“ Marco Traverso and stories of bears ”, a brand born 17 years ago established in La Condamine for three years.
An anecdote that says a lot about the love story that unites the young couple of florists present at LuxeWays (see also page 15), and the enchanting little teddys. “It is a lucky charm that represents traditional values” Bears, yes, but they pay off.
Because beyond the flowers, it is the art of the table and the party, most often luxurious, that the Traversos have been developing for two years. And it works. “We are lucky to have an exceptional high-end clientele in Monaco. We create tailor-made for events, weddings at private homes or in hotels where we completely transform the decor ”.
Chic plates and candlesticks, chair covers, tablecloths, all the staging necessary for a prestigious event is imagined and then made according to the customer’s wildest dreams, all for hire or sale.
“For the evening of the Red Cross, we made a thousand red chair covers. I create the objects and two factories work for us, one in the North of France and the other in Tunisia ”. The price ? Motus. “It’s as needed. But it’s unlimited … ”
And the small flower shop to become a beautiful company with eight employees and between ten and twenty more for large events. Turnover? Re motus. The bear is very secret …
Besides the disproportionate passion for the teddy bear, Karelle has another “disease”: fir trees. “Each year, I create eight to nine decorating themes. I deliver them, decorate them and dismantle them at home. We’re going to Milan. ” True works of art, but for Karelle, there is no question of following the flashy flashy fashion. “I like the mountain chalet spirit and the childhood atmospheres, the warmth and the cozy…”. A bear Christmas, what …
Gaëlle ARAMA.
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